As a nation of food lovers, many of us appreciate the value of good food. Yet when it comes to snacks, we tend to accept tasty fodder, or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer need to choose between deliciousness & goodness.

Our brand refresh spearheads a big shift in positioning from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials. Ever the challenger, Eat Real is boldly taking on the potato chip world with better-for-you snacks for every occasion.